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Corporate culture

Vision: To be the world's leading innovator and manufacturer of household appliances

Mission: To create a more intelligent, convenient and comfortable life experience for people


Innovation-driven: continue to pursue technological innovation and product upgrading, leading the development trend of the industry.

Quality first: adhere to strict quality standards to ensure that every product is perfect.

Teamwork: Encourage cross-departmental collaboration and give play to the wisdom and strength of the team.

Customer satisfaction: Customer demand-oriented, to provide quality products and services, beyond customer expectations.

Integrity: uphold the principle of honesty and trustworthiness, and have the courage to assume social responsibility.

Business philosophy:

Excellence: Pay attention to detail, continuously improve the production process and management process.

Agile and efficient: Respond quickly to market changes to ensure efficient operations.

People-oriented: Respect employees and provide employees with opportunities for growth and development.

Enterprise spirit:

Hard work and progress: the courage to struggle, constantly challenge themselves, the pursuit of higher goals.

Open and inclusive: keep an open mind and absorb outstanding ideas and talents from all sides.

Pragmatic focus: To be steadfast in work, focusing on the field of household appliance manufacturing.